French aerial lift manufacturer Haulotte has reported first quarter revenues of €121 million, down seven percent on the first quarter of 2025.
The company says that this is due to the state of the market, exchange rate issues, and an unfavourable product mix. Its statement is otherwise optimistic.
New equipment sales €100 million – 5%
Rental revenues €4 million – 31%
Parts & Services €17 million – 13%
Total revenues €121 million – 7%
The main negative factor in the results is North America, where sales dropped 20 percent, partly offset by a sharp increase in European new equipment sales, which increased eight percent over the same period last year. The various regions are as follows:
Europe +8%
North America – 20%
Asia Pacific – 9%
Central/South America -33%
Full year Outlook:
In spite of the current uncertain economic situation, Haulotte says that it should be able to achieve sales growth in 2026 compared to 2025, depending on what happens in the North American market.
Vertikal Comment
As we have said before, Haulotte is struggling at the moment thanks to the US tariff disruption and a push back attempt from JLG and Genie against Chinese competitors, and a sluggish market. Haulotte appears to have been caught in the middle without the support of a strong parent company that some others of its size, or larger, benefit from.
Haulotte has the ability to bounce back, as long as it has the resources to take the long view rather than cut back in a bid to cope with the shorter term challenges. One surprise is the unusually steep fall in services. This number is usually more stable and can even see growth during tough periods.
Let’s see how things look at the halfway point.
