Honeywell Aerospace rebrands ahead of planned spin off

On 29 June, Honeywell plans to divest its aerospace business into a distinct publicly traded company.

Honeywell has revealed new branding for its aerospace business ahead of its plan to spin the division into a standalone publicly traded company later this month.

“The dynamic Honeywell Aerospace brand centres on a new, evolved logo – a stylised H and A, with swooping negative space that suggests the line of the horizon,” Honeywell said on 1 June. “Its signature colour is a distinctive sunrise orange, evoking the shades of the horizon as a pilot sees it at dawn, with silver accents that reflect the materiality of aircraft.”

Honeywell is divesting Honeywell Aerospace as part of a broader breakup into three firms, a move it says will leave the standalone entities better able to focus on, invest in and grow their businesses.

Honeywell already, in October 2025, spun off its chemicals and materials business into a public firm called Solstice Advanced Materials.

The split-up’s consummation is planned for 29 June, when Honeywell intends to spin off Honeywell Aerospace into a standalone pure-play aerospace firm trading on the Nasdaq exchange under the ticker symbol “HONA”. With the divestitures, now-parent Honeywell will retain the company’s automation business and be called Honeywell Technologies.

The new brand “gives Honeywell Aerospace its own distinct identity while still reflecting the trust that Honeywell has built over years”, the company adds.

The rebranding comes two days before Honeywell Aerospace plans to showcase its products and standalone strategy during an investor day near its Phoenix headquarters on 3 June.

The updated logo reflects Honeywell Aerospace’s “precision, confidence and forward momentum”, says the aerospace business’s chief executive Jim Currier. “As an independent company, we will be uniquely positioned to innovate faster, move with greater agility and shape the next era of aviation.”

The restructuring will see Honeywell follow a path forged by General Electric, which in April 2024 completed a break up that involved spinning off its two non-aerospace businesses: GE Healthcare and energy firm GE Vernova. Those divestitures left General Electric a standalone aviation firm called GE Aerospace.