Magma Aviation has appointed sister company Chapman Freeborn Greater China as its General Sales and Service Agent (GSSA) across the country.
This follows the signing of an agreement on 25 June, said Avia Solutions Group, parent of Chapman Freeborn, which typically provides air charter services but also provides GSSA services in some markets.
Chapman Freeborn Airchartering has a 75% shareholding in Magma Aviation.
Air Cargo News has requested more information about the scope of Chapman Freeborn’s GSSA services outside of Greater China.
Since the launch of Magma Aviation’s scheduled Boeing 747-400 freighter services in China, Chapman Freeborn Greater China has supported the airline’s commercial development and operational activities in the market.
The collaboration also extends to Europe, where Chapman Freeborn Cargo Capacity Management (CCM) in Frankfurt serves as Magma Aviation’s General Sales Agent (GSA) and supports its cargo management activities.
Building on the companies’ cooperation in China and Europe, Chapman Freeborn Greater China’s appointment as GSSA marks the next stage of the partnership.
Through this expanded collaboration, Magma Aviation will combine its expertise in long-term and ad hoc air cargo charter solutions with Chapman Freeborn Greater China’s local market expertise and regional commercial presence.
Peter Kerins, chief executive of Magma Aviation, said: “Greater China remains a strategically important market for Magma Aviation.
“Appointing CF Greater China as our GSSA further strengthens our presence in the region and reflects our commitment to building closer relationships with our customers through a more localised market approach.
“This collaboration will enable us to provide our customers with the flexibility and specialist expertise they expect from Magma Aviation.”
Allen Liu, president of Chapman Freeborn Greater China, stated: “We are pleased to further strengthen our collaboration with Magma Aviation through this appointment.
“Together, we will combine global air cargo capabilities with local market expertise to provide customers across Greater China with broader access to air cargo solutions, responsive support and a seamless service experience.”
