UK rental company SkyReach has appointed Sam Bennett as business development manager, with responsibility for building strong, long term relationships with existing and new customers, while creating opportunities for the growth of the business.
He joins the company from Sunbelt Rentals where he was a regional field sales execitive for the past 18 months.
Bennett began his career in 2016 as a technical specialist and then broadcast engineer with Sky. in 2021 he moved into sales, with vehicle sales company The Trade Centre Wales, leaving after 18 months for Ford Motor Company. In where he spent 18 months as a sales executive. In 2024 he finally joined the equipment rental industry as national account manager for Pal Hire, moving for Sunbelt the following year.
Speaking of his new role Bennett said: “From my very first conversation with the Sky Reach team, it was clear that our values align incredibly well. Their ethics, passion and dedication to customer service really stood out to me. For me, business development is about much more than winning new business. It is about understanding people, listening to what matters to them, identifying the challenges they face, and finding the right solutions to help them achieve their goals.”
Based in Wigan, northwest England, SkyReach was established last July by Chris and James Molson, with a fleet of 20 units, just over 12 months later it has moved into larger premises and runs a fleet of more than 100 aerial work platforms, including slab electric and Rough Terrain scissor lifts along with mast lits and booms.
