US private aviation firm FlexJet has purchased the London-based aircraft brokerage and advisory firm The Jet Business, founded by Steve Varsano.
On June 12, 2026, FlexJet declared that the acquisition brings together its existing FXSolutions brokerage entity and The Jet Business under a single global platform.
The Jet Business brand has proved a hit on social media and TikTok, amassing millions of followers as Varsano provides viewers with a front row seat into the world of private jets.
“When I set out to build The Jet Business, my goal was to change how aircraft are bought and sold,” Varsano said. “Through social media, it evolved into something even greater – a brand built on education, mentorship and trust, anchored by an immersive London experience that reimagined how clients engage with private aviation.”
FlexJet confirmed operations will continue under The Jet Business flag, while “benefiting from the expanded resources, infrastructure and global reach of the Flexjet ecosystem”.
@thejetbusiness #jettok #storytime #storytelling ♬ original sound – The Jet Business
Varsano, who established The Jet Business in 2011, will now take on a new strategic leadership role as President of Flexjet, where he will focus on product innovation and international growth.
“I am proud to see The Jet Business augment the global advisory and research capabilities of Flexjet, which has established itself as the definitive luxury brand in private aviation under the visionary helm of Kenn Ricci,” Varsano said.
Under the agreement, The Jet Business will support the acquisition of aircraft entering the Flexjet fleet, as well as the orderly transition of aircraft exiting service.
It will also provide market intelligence, transaction expertise and advisory capabilities that “further strengthen Flexjet’s long-term fleet strategy”.
On its website, The Jet Business promotes itself as the “world’s first and only street-level corporate aviation showroom for the marketing and acquisition” of private jets.
Flexjet has recently been growing its European footprint, including its Tactical Control Centre at Farnborough Airport (FAB), where a new private terminal is due to open later this summer.
“A core tenet of our luxury strategy is maintaining one of the youngest and most modern fleets in the industry,” said Kenn Ricci, Chairman of Flexjet. “To do that effectively requires sophisticated capabilities around aircraft remarketing and transition planning.”
According to Ricci, the new operation will strengthen its ability to move “aging aircraft gracefully out of the fleet” and introduce more modern jets.
“By continuing to gain greater control of key aspects of our industry ecosystem, Flexjet is constantly elevating customer experience and innovating product offerings in a way that truly redefines private aviation today,” Ricci said.
